#everydayactive is the overarching theme of our new campaign, championing the athlete in everyone. Call us radical, but we believe that everybody has the right to feel confident about the way they look. Fitness is something that should be accessible to all. Our goal is to connect the fitness community and the spirit that drives us. With that, here is some inspiration taken from our mission to help you get in touch with your inner athlete.
Look at things differently. Fitness isn’t about getting better for the sake of fitness; it’s about taking a positive hold on your whole life.
Do what feels right. There is no one right definition of being active.
Life is about balance. Being active makes sure both your physical and mental needs are met everyday.
Don’t compare yourself to others. Trying to be someone else is a waste of the person that you are.
Live it up. Just because you can’t break rules, doesn’t mean you can’t bend them.
Take risks and don’t be afraid to fall. Reach for the moon; even if you miss you’ll land among the stars.
Do fitness because you can, not because you should.
Start somewhere. Even if you can’t see the destination.