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June 26, 2016- New York City

RBX Active Announces Grand Opening of First Retail Store & Reimaged Brand Positioning

RBX Active, international fitness company, announces their first brick-and-mortar location. The store’s grand opening is aligned with a reimaged positioning of the brand. Since inception in the early 2000s, RBX has developed into one of the front running brands in the activewear market, the fastest growing sector in fashion retail. Driven by the philosophy that everyone has the right to feel confident about the way they look, RBX defines themselves as the antidote to 'fitness as a luxury' by adopting #everydayactive as its new central brand messaging and rallying call to the athlete inside everyone. This Friday, July 1st, the company will open their doors for a grand opening celebration at The Tanger Outlet Mall located in Deer Park, NY.

After 20 years of unmatched success in the apparel industry, fashion expert Eli Yedid acquired RBX with the mission to democratize health and wellness. In 2015, the company celebrated five accomplished years in the wholesale market by expanding their reach direct to consumers via its online store. Today, RBX exists as a household name with gross sales of $200 million. The company accredits their exponential growth to their commitment to quality, up-to-the-minute styling, and accessible pricing. Yedid states, “Since the acquirement, we have utilized every opportunity possible to develop a very genuine relationship with our customers: allowing us to understand their needs and provide them with tools to succeed. Our repositioning actions manifest our commitment to the values our customer holds important.” The retail environment allows consumers to experience the most personal face-to-face interaction yet, and the #everydayactive message acts as the forefront of communication by creating an immediate social outlet for brand enthusiasts.

This weekend, visitors can take advantage of exclusive in-store promotions on men’s, women’s, plus size, and children’s apparel and accessories. The storewide sale includes up to 60% off Clearance Items, 30%-40% off select regular priced items, and buy-one-get-one deals to promote everyday activity.

The sale event will run from Friday July 1st to Thursday July 7th at The Tanger Outlet Deer Park location, 152 The Arches Circle Deer Park Suite 1326, NY 11729. Summer hours of operation are 9:00 am – 9:00 pm Monday through Saturday, and 10:00 am – 8:00 pm Sunday. Independence Day Hours remain the same. For more information call the location directly at (888) 588-2892 or visit www.rbxactive.com/pages/ deer-park.

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