Our Mission

From our beginnings over a decade ago, Rugged Bear X-Treme™ has evolved into RBX Active. Built on the idea that being healthy and active should not be a luxury, but rather a basic need, RBX Active seeks to bring fashionable fitness apparel and products to everyone at affordable prices.

#EverydayActive

We believe that living an active lifestyle promotes both physical and mental wellness. Whether you are an avid gym-goer, yogi, or runner and you are literally active every day, or you try to include activity in your everyday life by choosing to take the stairs instead of the elevator—we are here to support your efforts.

Empowered by health and fitness

As we continue to grow, so has our mission. As the world learns more about what constitutes healthy living, we want to help guide our growing community by providing them with the information and tools to improve their lives. Whether it’s a killer workout routine, a great recipe or the latest mindfulness tip, we are all over it—and sharing it on our blog.

Within our walls

Team RBX celebrates fitness with integrity, innovation and an eye on fashion. Together we’ve built a passionate community that illustrates the ideals of elite athletes tempered with the realities of the everyday lives of regular people. We strive to offer products and solutions that empower and outfit us all, as we stay active together.

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